For the launch of the new 696ml longneck Tooheys Extra Dry commissioned a handful of international artists to each design a brown paper bag. The site ran a competition targeting the design community around the globe.

Working with BMF Advertising, we took the creative lead on the interactive element of the project. The campaign has been winning many awards, the most impressive has been 2 x Gold, 2 x Silver and 1 x Bronze at Cannes International Advertising Awards, a Yellow Pencil at the D&AD Awards and has been voted AdNews’s ‘Campaign of the Year’.